The road to maximum success is not easy and for athletes, progress means one step at a time. In 2008, Ahmard Vital began a meticulous focus on studying college football recruiting. Vital worked tirelessly to better understand the inner workings of this highly aggressive process. It started with interviews about camps, official visits and players’ favorite programs, but evolved into more. So he conducted follow-up discussions with athletes whom he had a close rapport. Here are some of the questions he asked:

* How important is it to have a positive outlook while playing football?
* Is there a different mindset players employ during spring football or is it just another practice?
* When looking at the upcoming schedule, do players ever have doubts about their team against an opponent?

The author had a genuine interest in the mental groundwork behind the touchdown passes, the world-class speed and the exceptional man-to-man coverage skills. He wanted to know if there was a correlation between this Elite level of play and what was going on mentally. This question became his objective: to explore and discover the relation, to seek the Baller Within.

Awaken the Baller Within: “If You Want to Win, Start Within” was written to assist football players and to bring an understanding to those interested in the mindset of Elite players. For the players, this book’s intent is to help them improve their game on a psychological level. Research has proven that Elite athletes think and act with a determined, positive mindset. This confidence and mindset is what separates the Elite from the average, good and great players. The author hopes this book will help aspiring athletes bring their game to the Elite level.

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